E-scooters are the most worthwhile and eco-friendly solution to the transportationindustry. Many investors and entrepreneurs have acknowledged the perks and started thefleet. Fly Rentals is one such startup that recently launched an e-scooter rentalbusiness in Michigan, USA.
The underlying purpose of fly rentals is to offer users a convenient trip within a city of Kalamazoo, Michigan in a safe and affordable manner. To rent an e-scooter of the Fly Rentals, an e-scooter app is the only medium. Users can simply download the app, locate the nearest scooter, scan QR code to unlock it, get on safely, park the scooter properly after reaching the destination. The company does not need permits for sharing business and does not have any traffic liabilities.
Creating an application for any business requires you to lean into the market, understand the user base and their requirements to deliver a one-stop solution.
The Coruscate studied the demography of Kalamazoo and came to know that people of Kalamazoo rely more on owning cars or the metro transit buses for transportation. But the e-scooter market had so much potential as it was left untouched and the government of many cities in Michigan also wanted to bring the e-scooter to their downtown.
Apart from daily commuters and tourists, Kalamazoo is the home of Western Michigan University which accommodates more than 20000 students who are struggling in their daily transportation. So the app needed features that made it easy for users to get comfortable with.
The government of Michigan has strict laws on e-scooter service providers and users. Coruscate studied them well to avoid violating any of them.
The main concern was to make this app in the IoT platform to establish a connection between e-scooter hardware and e-scooter software to make it more user friendly.
How to stop the underage person from using the service through application for safety and security purposes was another concern.
After doing strategic analysis and setting up UI/UX designs we started processing the application development.
Earlier, the e-scooters didn’t have the advanced technical features like IoT controllers. So the e-scooter applications were not well featured. But the new versions of e-scooters with the latest IoT features, allow developers to make the applications with outstanding features. These features include theft alarm, high-speed alert, alert while approaching school or park, damage detection, and full remote access. We helped our client to select best e-scooter fleet.
An e-scooter application(software) and e-scooter hardware should communicate effectively on user or admin requests. E-scooter hardware establishes a connection with the backend of the app.So syncing hardware and software was a very important and challenging task while developing the app. But our team came up with a fresh solution.
We have used the MQTT protocol to share data between software and hardware installed with an IoT controller. Since it works on a publish-subscribe model, it only establishes communication between devices.
Central MQTT broker connects all the devices and makes sure that all the subscribed devices get the correct messenger from the relevant device.
The functioning of the E-scooter App is very simple. Once the user downloads an e-scooter app, in only 5 steps the user can complete the ride.
After working so hard, the app successfully went live. Its advanced features are also in line with all the legal regulations. No wonder Fly Rental is popular among the users. Fly Rental has proved that you can run a successful micro-mobility business in small cities with your genius business plan.