Ways To Deliver Successful Enterprise Application For B2B
Posted on July 20, 2018 By Vishal Virani
Planning to develop a B2B application for your business? There are quite a few things that you would need to consider, and that too differently, before proceeding with the app development process. Yes, you need to get the app to the market as soon as possible but not without asking yourself a few questions, and considering a few things. Here we will talk about every aspect of the app development.
Here are the questions that you need to ask before developing the B2B application for your enterprise.
The First Few Points to Help Development
Start with the basic question, and build it on to understand what kind of app will help your business better.
- The need for the app: The first question is based on your growing need for the app. Does your enterprise truly need a B2B application? Many times enterprises clone the content already available on their website to the app, and this solves no purpose at all. If that is what you are planning to do, then you might as well stop it at the planning stage. This will cost you dollars but give you no returns.
- How the app helps: The app should be able to solve a few problems that the users have. The idea of the B2B app is to make the entire ecosystem user friendly, and allow people to easily access the different points in the ecosystem.
- Encourage the decision making: The third question that businesses ought to ask is whether the app will help the users with their decision making processes. The app should be able to give out an entire purview of the business, thus allowing the users to make informed and quick decisions, which will help the business improve the profitability. The transparency observed by the company is the key to getting the buyers to talk more about their journey and be more open about their decision making.
- Customer relationships: Will the app help the businesses manage customer relationships, and help know what stage of the relationship or conversion funnel, the customer is in. Few business apps allow you to interact with the customers in real-time. You can even get customer feedback via the app. Push notifications send out alerts and reminders that help you know what you are supposed to do with the customers i.e. whether you have a meeting with them or not.
- The cost’s worth it: You need to determine whether the app development and maintenance cost is worth the investment you are going to make. Will it really help your business boost the prospects? Will you be able to gain the downloads and engagement you are looking forward to with the app development?
If you have a clear and objective oriented answer for the questions asked in here, then you should go ahead with the development process.
Benefits Availed From B2B Apps
What are the benefits that your enterprise can avail from developing B2B apps?
- The apps help build your brand and make it more visible to the target audience. You need to provide the features that appeal to your audience and offer them a solution that they were looking for. Integrating the different social channels, the user is using, will help you build into the visibility.
- Your business is more accessible to the users, which helps improve the opportunities available to you. The businesses will be able to generate more leads with an accessible app.
- The mobile app improves engagement, as it offers convenience and comfort to the users in completing their transactions. Businesses will need to identify new pathways to interact with the users, and also cost-effective ways to identify new leads and convert them.
- A mobile app can help by adding value for the end users. Easy payments are one such value addition, which we are talking about here. Adding a support system to the chat application can make things easy and comfortable for the user.
Things to Consider For Effective B2B Apps
Here are a few things that you need to keep in mind when developing an enterprise application.
- Purpose of the application: Define the purpose of the application. What is the main objective of developing a B2B application for your business? It is at this very time that you need to work on the goals that you aim to accomplish with the application. For instance, a restaurant app that is being installed into their iPads will help the waiter take the order faster, and will allow the restaurant to serve you better. You have tech devices in the restaurant connected to the app, making your entire service better. This was because the purpose of the application was noted before the development.
- Customizing the app: Before developing the app solution, note down the requirements for the application. You may want to customize the application, and there are quite a few things that need to be added, not available off-the-shelf. This is when you need to think through whether the features are important, and how will customizing the app help you.
- The target devices: What devices will the app be used on? You need to make a list of the target devices that everyone in your enterprise will be using. You might want to take that into account when devising your powerful B2B application.
- Cross-platform: If you are going cross-platform with your development, you may want to rethink your solution’s ability. Choosing the right technology to help move across platforms is essential. If you don’t want to go cross-platform, then you might want to think of the platform that will reach your audience better.
- UI design: The enterprise B2B application UI works in a slightly different way as compared to regular UI designs. The idea is to deliver a stellar user experience without compromising on the usability of the application.
When you are convinced that your business needs an app solution, you should start working on the how and what aspect of the app development. This includes the features and the platform considerations. Make sure you have answered all the questions honestly and taken into account all aspects of app development, before moving on.
Coruscate helps deliver app solutions for your idea. We sit down with you, understand your idea and the intent behind the app development, before proceeding with a solution for you.
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