VOI- the e-scooter rental raises an extra $30 million and is expanding across the Nordic countries and Europe
Posted on February 8, 2019 By Ankit Virani
“Four wheels move the body, but two wheels move soul!” Electric scooters are slowly spreading in Europe too. Nordic countries are not left untouched by these tiny but sharp rides. VOI technology is one such e-scooter sharing startup from Sweden.
« The progress of VOI
VOI was launched in Stockholm in August 2018. It has 120,000 users in its native place itself and three cities in Spain. According to Techcrunch, just in three months after raising $50 million in Series A funding, the smart mobility startup has raised more $30 million to its balance sheet. The company has won investors like Amazon’s CEO Jeff Wilke, Tinder co-founder Justin Mateen, King co-founder Sebastian Knutsson, and Zillow CEO Spencer Rascoff in the first round and now in the new round there are existing investors Vostok New Ventures, Balderton Capital, LocalGlobe and Raine Ventures participating again with the new investors Project A and Creandum.
VOI has declared that they will be using the new capital to ramp up their expansion across Europe. They also want to invest in R &D. VOI claims to be the leading “home-grown” e-scooter rental company in Europe. According to VOI, they have a customer base of over 400,000 riders and have completed around 750,000 rides in seven months.
« Expansion of VOI
VOI’s strongest markets are in the Nordic countries namely Stockholm, Gothenburg, Malmo, Lund, Uppsala, and Copenhagen. They have stated reaching profitability of Q1 in most of these areas.
VOI e-scooter rental service is also active in Paris, Lyon, Madrid, Malaga, Zaragoza, Murcia, Lisbon, and Faro. It is also launching in Oslo, with Helsinki and other cities at the end of March 2019. The company also plans to expand to Italy, Germany, Norway, and France.
« Objectives of VOI
VOI is a Scandinavian green mobility company. They are offering e-scooters for sharing in partnership with cities and local communities. VOI believes that electric scooters are an innovative technology which can change transportation within the cities. They have adapted their e-scooters as per local needs.
VOI aims to a future with cities free from noise and pollution. They want cities moving on light electric vehicles. As the rise in the number of cars has caused congestion on roads and increased the level of pollution, the cities have become an unhealthy place for human survival.
VOI wants people to opt for these mini vehicles and make the cities a little less congested and save the environment. The VOI electric scooters are absolutely emission free.
« VOI in a Spanish University:
VOI offers an environmental-friendly and accessible last-mile transportation service. They are first time launching their service in Spanish University. According to a press report, the VOI officials feel that working with universities made them integrated with the city in a proper way. The UCAM community seems to be very committed to the launch of e-scooters in their daily lives.
The students can use these e-scooters and can make them accessible to the whole city.
The VOI officials believe that the student community is more open to trying new things and are concerned about sustainability. Being accessible to them can help VOI in delivering the best service and good experience to the citizens. They even educate users about the proper use of e-scooters and parking.
« How VOI app works?
Source : voiscooters.com
» Find a nearby VOI.
» Press Ride button.
» Scan VOI QR code.
» Enjoy your ride.
« Secret of Success
According to a statement, VOI says that the key to its success is working collaboratively with the city authorities everywhere in Europe. They also have developed a code of conduct in Stockholm in order to help the city’s multiple scooter-sharing operators to work safely and efficiently together.
They have also mentioned some club rules on their website which include
» Show respect
» Obey the law
» Sidewalking not allowed
» Helmet compulsory
» No passengers allowed
» Caring for the e-scooter
Want to enter e-scooter business in nordic countries? Here is what you need:
» Study the e-scooter market: Before entering any unknown waters, you should have in-depth knowledge about it.
» Be accessible to your users: Your target audience should be able to locate you easily.
» Go online: Going online is like second skin in this world of technology.
» Build e scooter mobile app: A mobile app for your e-scooter business with distinct features is most important.
You are good to go!
Who can help you for building your e scooter mobile app?
Being a startup, you need to find an expert who can make you reach million users with less cost and in less time. For reaching more users, you need to decide the platform for your e-scooter app. Are your users using Android or iOs? Also, you need to make sure the design for your app is unique and user-friendly.
Coruscate is one such company that can help you build e-scooter app to give a boost to your business. We understand each business is unique. We dig deep into your requirements and make sure we don’t miss out any minute details. We value our customers and strive hard to deliver perfection. Click below to Get in touch with us to unlock the doors of success.
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