The client is a jewellery product company i.e. they sell products such as rings, earrings, anklets etc. They offer custom jewellery design to their end customers. Along with jewellery design, they are also involved in purchase of the stones.
The second client was into a diamond purchase and trading.
We identified the need for a CRM that will help the client with maintaining their records, syncing all the communication with the customer, and checking the paperwork maintained by the customer.
The client can sync their offline as well as email communication with the CRM thus, maintaining all the records in one place
They can segregate their customers according to the jewellery categories, making it easy to search for the data required
The communication can be easily sequenced w.r.t. time in ascending order
The sales manager can assign tasks to the sales team. The sales person to whom it is assigned can pick up the tasks, add their comments, add discussions to the tasks and even end the task, once done
There is a feature for internal discussion, wherein the team or the management can discuss internally, and communicate matters of importance on the spot
The solution also contains a mobile app designed for iOS and Android. Whether online or offline, the salesperson can search for the data within the app, as it comes with offline search & syncing capabilities.
We offered a customized Mark CRM to the client, which will help them resolve their business problems. Here are the features we introduced in the customized version
We integrated the CRM with their internal sales software, which enabled us to check on the product purchase frequency, the payment frequency as well as the type of products being sold. This helped us come up with an algorithm that will help them forecast the sales for the next cycle
The CRM sends out alerts in case the inventory is low or high.
Targets can be set based on the dead stock available in the inventory