Kickstart the e-scooter sharing business in South Korea with an application like ‘KickGoing’
While many micro-mobility startups are halting their services, South Korea based startup is providing mobility in this critical time with ensuring a perfectly healthy ride.
O’Kolo (CEO Young-woo Choi), the operator of the electric kickboard sharing service ‘KickGoing‘, announced on the 29th March 2020 that the company is strengthening hygiene management in all directions such as electric kickboards, workspaces, and employees for the safety of users and to prevent the spread of new coronavirus.
KICKGOING is an electric kickboard sharing service launched by the start-up ‘Olulo’ in September 2018 for the first time in South Korea. By March 2019, its subscribers have exceeded 50,000; which makes it the biggest user pool among all Korean electric kickboard sharing services.
Currently it is operating with about 800 units in selective regions including Gangnam gu, Mapo gu, Songpa gu, Yeungdeungpo gu in Seoul, Pangyo, Seongnam si, Gyeonggi do, and Centum City, Haewoondae gu, Busan, etc.
What KickGoing offers to its users?
- To get a ride with KickGoing one has to download the application. After signing up user needs to register Debit/Credit card details to pay usage charge and for future payments.
- KickGoing operates a ‘kickspot’, an electric kickboard holder, to not interfere with pedestrian or vehicle traffic.
- KickGoing can be used by finding the closest kickboard or kickspot through the app and scan the QR code to unlock it.
- KickGoing operates 24/7 but within the specified area. So if the user leaves the area, a beep sound comes from kickboard and speed gets lowered automatically.
- KickGoing costs ￦1,000 to start your trip with kickboards. Users will get 5 minutes of ride time for free and then after each additional minute costs ￦100.
- KickGoing has a ‘transfer service function’, which is exempted from the basic fee if you transfer to another device within 30 minutes after the first boarding.
- If the user uses the ‘transfer service function’, the basic fee of ₩1,000 is not set, and only an additional fee of ₩100 per minute is immediately granted.
- Currently, KickGoing is introducing a kickspot in partnership with shared offices, share houses, convenience stores, cafes, and department stores.
Challenges for setting up e-scooter sharing startup in South Korea:
- The Road Traffic Act of the South Korean government categorizes Personal Mobility Devices as motorbikes and treats them the same as a standard motorcycle.
- This means the legal way to ride a PMD there is to stay in regular car lanes and wear a helmet. The rider must also be over the age of 16 and hold a two-wheeled motor vehicle driving license.
- Even there is no law mandating e-mobility devices to obtain the governmental safety certification required of all vehicles on the roads.
- Legal issues aside, experts warn that it is really dangerous to send e-scooter riders to the roads to travel next to regular cars that are going at much higher speeds.
- The electric scooters in Korea can be used from 7 am to 8 pm. This time restriction makes it even difficult for commuters for using it as a last-mile solution.
- Personal mobility devices are growing scope there, but the regulations are not keeping pace, hurting both the industry and PMD riding culture.
How can you develop an app like KickGoing?
The mobile application is what connects the service providers with users. So it is very important to have a well-featured and user-friendly app as it will make your first impression on users.
Here are some basic features that an e-scooter application should have:
- In-App Payment
- Social Media Integration
- Cross-Platform Ability
- Barcode Scan
- Multi-Lingual Support
For having a better user experience, going basic might not help you. Let’s see some advanced features:
Cost for developing an app like KickGoing:
The cost for developing an e-scooter sharing application depends upon various factors like complexity of features, technologies used, data discovery and cloud data services, the rate of the development team and so on. But considering the basic features, we can say it can cost you somewhere between $10000 to $50000. For the exact numbers, you can always contact us without any hesitation.
How Coruscate can help you:
You just have to approach the right people to develop your idea because having up-to-date features and user-friendly applications is the key reason for success in this business. Coruscate team is experienced and specialized in E-Scooter App Development field and ready to help with your idea.
You can join us for being updated with more questions relevant to on-demand e-scooter app development. A free app demo request and an expert’s guidance are also possible.
Note: We do not make clones of any exact application, clone means to us is how better we can execute your app idea with existing app features and experience.
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