E-Bina: bicycle rental app, say no to a sedentary lifestyle
E-Bina is the first bike-sharing service platform with mobile applications within the city
of Angola, South Africa. Their mission is to revolutionize the last mile for pedestrians by providing
self-sustainable mobility in urban areas. So far it has 150 bicycles in the Bay of Luanda
as well as in centralities. Users can simply use the application to obtain a bicycle, have
a ride and then return it.
Because of the lack of telecom infrastructure and popular use of formal banking, establishing the payment system was the concern
Another concern was to monitor the movement of the vehicle on a real-time basis.
Our course of action
When the client shared the idea of developing an application, we realized that it is a great idea as they were offering mobility with health.
We initiated the process by understanding the geographic condition and legal norms over there. To ensure a safe and comfortable ride experience for users.
Angola has not that much complicated legal norms when it comes to bicycle-sharing business. Ensuring the safety of users and making them follow traffic rules (for bicycles) is the responsibility of E-Bina.
As the E-Bina was the first bicycle service provider, so much potential was there to establish a wide customer base and get over the market.
Considering the weather over there we realized that normal, healthy people can ride maximum up to 5 km straight. We suggested offering short rides of 1 to 4 km on an average.
They decided to provide easy to use hardware without gear so it can be suitable for every group of age.
We came up with the solution to provide every equipment monitored through a GPS tracking system (Concox) to ensure the safety of users and the accuracy of distance covered on a real-time basis.
Application solution - The features provided
- User Management
- Content Management
- Feedback and Reviews from User
- Dispute Management
- Fleet Management
- Ride Management
- Transaction Management
- Fare Management
- Heatmap and Analytics
- Payment Gateway
- Download the app and create an account
- Locate nearby bicycles with the exact location
- Scan the QR code to unlock the bicycle
- Ongoing ride and ride history
- Lock the bicycle to end the ride
- In-app wallet
- Payment history
- Rate your experience
- Invite your friend with a referral code
Although features of the application were quite straightforward, establishing a digital payment gateway was a bit challenging. But our team worked hard and came up with a ProxyPay solution.
We provided an In-app digital wallet. Users can load this wallet using the Payment by reference in the Multicaixa network of Internet Banking and Multicaixa Express.
The wallet shows the code and entity ID for the top up to transfer money in it, users can visit the ATM and enter the same code and entity ID. We coordinate with the bank to settle the transaction. Money is added to customers' accounts.