Meal-kit delivery is a lucrative choice. Know how to develop a food delivery app like Marley Spoon which has raised $30 million.

Posted on June 10, 2019 By Dikshita Dudhat

As an on-demand food delivery app owner, working with independent restaurants and delivery drivers, is not as easy as it sounds. It also demands more resources. Hence, a few food delivery companies like Marley Spoon decided to not follow legacy of Food Tech industry and commenced meal-kit delivery service rather than much implemented prepared food delivery service to eliminate the dependency on restaurants and delivery drivers and to target those users who want to prepare meal by themselves but have no time to buy and collect the several ingredients according to the recipes.

In this blog, you will get to know,

  • Why it is profitable to follow meal-kit delivery business model than prepared food delivery business model?
  • What is the big deal with on-demand food delivery app – cum – meal-kit delivery app, Marley Spoon?
  • How Marley Spoon solved one of the biggest issues with meal-kit?
  • Marley Spoon app features which you can consider to develop on-demand food delivery app like Marley Spoon?
  • Cost to develop on-demand food delivery app with the meal-kit delivery business model.

How meal-kit delivery app makes you rich quicker than typical on-demand food delivery app?

You can run your on-demand food delivery business on one of the four business models. These are Order only model, Order and delivery model, Cloud restaurant model and Meal-kit delivery model.

Among all these four business models, all business models except meal-kit delivery business model urge a large number of resources to operate on-demand food delivery business.

If you are following one of those three business models, on-demand food delivery app development company has to develop an IT infrastructure on a large scale which, off course, cost you more. Moreover, you also need to tie up with different restaurant owners or you need to start your own restaurant chain to offer different cuisines to your users. Maintaining the delivery drivers who are working as the independent contractors is also sufficient enough to swamp a few resources of your food delivery company.

On the other hand, if you follow a meal-kit delivery business model like Marley Spoon, you can able to operate the food delivery company with very fewer resources as it eliminates the need to tie up with different restaurants and to follow the gig economy model. It also allows you to be goal-oriented by just targeting one user base who prefer to cook at home but have no time to plan out the delicious recipes and the ingredients. Above all these, a top on-demand food delivery app development company can develop a food delivery app for your meal-kit delivery business in a very tolerable price as the IT requirement of it is very minimal.

Now, let’s quickly get head around business operations of meal-kit provider food delivery company. To know it in a more rational way, we will take the example of Germany’s top food delivery app Marley Spoon which is following a meal-kit delivery business model.

What is the big deal with on-demand food delivery app – cum – meal-kit delivery app, Marley Spoon?

In 2014, Marley Spoon was started by Fabian Siegel, who believe cooking should be a pleasure. Through Marley Spoon, he wanted to help those people who cannot able to cook at home because of full lives and busy schedules. Thus, he developed a platform where users can pick any dish and Marley Spoon delivers the fresh ingredients and 6-step easy yet delicious recipes right to their doorstep.

Marley Spoon operates a meal-kit delivery business with their own drivers and with a mobile app which is considered the best example of running a resource-optimized business. With its app, users can select meal plans from the categories like Health& Diet, Vegetarian & Vegan, Meat & Fish. User can even select for how many people and for how many days in a week, he wishes to be delivered meal-kit at his doorstep.

Recently, An Australian supermarket Woolworths invested $30 million in Marley Spoon. Currently, services of the Marley Spoon are accessible in Netherlands, Belgium, Germany, USA, Australia, and Austria.

Strategies of Marley Spoon. How Marley Spoon solved one of the biggest issues with Meal-kit?

In one of his interviews, CEO and founder of Marley Spoon has put more emphasis on how a brand continues to grow once they push for operational efficiency and focus on serving the users through technology. He also stated that being a customer-focused and having a robust mobile app are the two factors which decide the future of an on-demand food delivery company.

His all spoken sentences in that interview reflect in the working model of Marley Spoon.

Price has always been a challenge in the meal-kit delivery business. All companies which are delivering meal-kit charge $10 for a portion. But according to the founder and CEO of Marley Spoon, a family on average spends only $5 per portion. Thus, Marley Spoon has started delivering a more cost-conscious box which only contains basic yet sufficient ingredients.

Another way Marley Spoon has managed to build a strong user base is a robust mobile app. In the last section of this blog, We will be familiar with top features of Marley Spoon app which you need to ask on-demand food delivery app development company to integrate into your app. We will also discuss the affordable and prompt way to develop on-demand food delivery app and how much does it cost to develop a food delivery app.

Top features of Marley Spoon app which you should consider to develop food delivery app like Marley Spoon

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  • Users have access to the entire library of recipes and meal plans.
  • They can select the number of days and for how many people they wish to receive meal-kit.
  • If a user has chosen a weekly meal-kit and he wants to skip a day, he can easily select that day on which he doesn’t want to receive a meal-kit.
  • Users can easily swap the dishes, and update the preference.
  • The app shows the step-by-step instructions to prepare a delicious recipe out of the ingredients a user has received.
  • Users can pay for the meal-kit through the app.
  • Users can rate the dishes.
  • Users can plan the deliveries up to 8 weeks in advance.

How much does it cost to develop food delivery app-cum- meal-kit delivery app?

The cost of developing food delivery app like Marley Spoon depends on the approach you choose to develop a food delivery app. If you go for app cloning, you will be charged very less. But an app clone is not a profitable idea as it doesn’t offer some breakthrough features like data analysis, AI and machine learning. On the other hand, custom-built app development approach caters all important features in the admin panel and app but the cost of developing a custom app is intolerable for a startup. Thus, we recommend you to opt for a hybrid approach which is undoubtedly the most cost-friendly approach to develop an on-demand food delivery app like Marley Spoon.

We, at Coruscate, have developed a platform named Vahak which avails us to develop on-demand food delivery app within 45-55 business days and under $10k with its pre-programmed libraries. Additionally, we have entertained 200+ queries related to on-demand food delivery app development. Our teams of designers and developers are highly trained and deliver the next-gen mobile app which satisfies your all financial goals. We also assist you to craft a profitable business model. So, feel free to ask for a demo and a free consultation.

Let’s build your own app

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