Why Do Restaurant Owners Need A Food Delivery App Like Domino’s
Announced in July 2022, Domino’s India franchise is considering removing itself from third-party aggregator platforms like Zomato and Swiggy if the commission charges rise further. (Source)
The company will focus more on their in-house application sales which already has over 50 million downloads.
What this proves for all restaurant owners is that third-party platforms are not the only way to take your food business online. Developing your own food app will give you results if done right.
Having your own in-house food delivery app will give you more business opportunities, better reach and more customer data.
In this blog, we will share reasons why an on-demand food delivery app for your restaurant will drive your revenue.
Here’s why you must have an in-house food delivery application for your food business
1. Location-Based Deals
You can rely on the GPS Location of users. That gives you information about where they are and you can send relevant notifications if you can cover that area.
For example, Bookatable app– Sends push notifications to users who walked within 50 meters of one of the restaurants.
When customers are confused about what to eat, this push notification will catch the user’s attention and eliminate other restaurant choices for customers.
2. Easier order management process
Instead of having a receptionist on the call all of the time to take orders and answer queries, you can choose to have an app for your own restaurant.
The traditional way of taking orders and reservations on-call can lead to miscommunication, which later creates a big issue.
With the help of an app, you can cut down all these lengthy processes. Customers can simply view the menu and customize their orders.
Cook can clearly view the order as per the customization and can see what ingredients to add. This is how the app smoothens up all the internal work processes.
3. Increased sales among the Millennials
According to Food Tech Connect, 98% of 18 to 34-year-olds who’ve paid a bill via mobile would like to do so again.
35% like to place their orders on smartphones or tablets.
40% actually prefer a mobile payment over other options, especially for restaurants offering quicker service.
You can target more millennials by following the below practices:
• Invest in restaurant technology
• Use google my business
• Influencer marketing
• Create brand awareness
So by integrating payment gateways, you can target the millennials as your target market. This big chunk will help you generate a great amount of ROI.
4. Boosts Online Visibility
Integrating your food delivery app with other social media platforms is one of the best ways to target a wider range of customers.
Getting appreciation from the customers on social media, will not only help you reach a more number of customers but will also help you create a word of mouth.
Better reviews and ratings attract more customers to your business. This creates social proof online.
According to the report, 90% of consumers read online reviews before visiting the business.
5. Better ROI On Special You Offer
Send custom push notifications to different customers that will attract customers to open your app.
For example, On the weekend nights, most people want to eat something nice so you can send a special you offer as a Saturday Night Offer For You! Order pizza Here. This will generate more orders for your restaurant.
How and Where To Start?
At Coruscate, we have entertained 1000+ food delivery app development-related queries.
We understand the requirements for an on-demand food delivery app. We have successfully delivered food applications and you can read our case studies here!
Coruscate is one of the leading app development companies. We will help you with on-demand food delivery app development and take you through the whole development process. Our experienced team
is a mix of designers, developers, business enthusiasts and UI/UX experts.
For more information, Contact Us
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