On-demand delivery app development: Postmates (on-demand delivery service) is expanding and moving towards its next IPO
This blog is for the businessmen who are already into the on-demand delivery services and for the entrepreneurs who are thinking about on-demand delivery app development and wish to build apps like Postmates.
The food delivery sector has been seen in the restaurant industry for many years. Before the system went online, there was a way to offer delivery of food with something called takeout orders. Each restaurant used to have their own delivery boys for the takeout deliveries. However, with the advancement of technology, online food delivery services came into existence and became an inseparable part of our daily lives. These services allow the customers to choose restaurants and food from a number of choices provided on their platforms.
The on-demand food delivery services like UberEats, Zomato, Swiggy, etc have their own drivers to deliver food making it simpler for the restaurants who couldn’t have their own delivery person. There has been great diversity in the online delivery sales but as per the Techcrunch report, the sales accounted for the online delivery in the year 2015 were 4 billion out of the 30 billion US dollars.
Postmates became one of the leaders in terms of gross sales as it applied its own personal channel to pick up and deliver restaurant meals as well as groceries and other goods. Despite facing tough competition, the company has managed to stay and grow in the industry.
According to a latest Techcrunch report, Postmates app is expanding like crazy and is moving towards its next IPO in the coming days.
What is the Postmates app?
Postmates is a logistics company which operates a network of couriers who deliver food, grocery, and other goods locally. The startup was launched in the year 2011. Postmates, an on-demand company, was previously made available offline for deliveries from restaurants and stores. The company was founded by Bastian Lehmann, Sean Plaice and Sam Street and has its headquarters at San Francisco, California.
In 2014, it went online to allow small merchants to compete for on-demand delivery services with larger companies like Amazon. The company claims to deliver anything anywhere. The Postmates app provides efficient on-demand delivery services for food, grocery and other items like gifts, etc. The company has more than 25000+ partner merchants and they are still growing. They aim to provide a curated and tailored experience to each customer at every city they are active in. In December 2018, the Postmates launched a unique autonomous delivery rover.
They are expanding crazily and in February 2019, the Postmates apps have been made active in more than 2940 cities in the US.
Here is the chart from Similarweb which shows the ranking of the app in the App store. It ranks 68th if considered all categories and 3rd in the Food and drink category.
Another graph from App Annie shows the progress of the Postmates app in the last week.
Fundings of Postmates app:
According to Crunchbase, the last two funding rounds of the Postmates app helped it to raise $400 million which were conducted in September 2018 and January 2019. The funding round in January fetched Postmates the investments from BlackRock and Spark Capital founders. The total funding amount of the company till today is $678 million and the total valuation of the company went up to $1.85 billion. There are 3 acquisitions under the company’s name.
Things to consider while developing on-demand delivery apps like Postmates
1. Customer’s delivery needs should be kept as a top priority:
The on-demand delivery apps like Postmates specifically consider fast delivery structure like delivery within an hour to make the customers happy. Be it food delivery, grocery delivery, alcohol delivery or any other delivery, the promise of delivery within one hour can attract the customers towards choosing your service over the others as everyone these days prefers fast service.
As a startup, you need to dig deep and know the delivery demands and needs of your target audience. The market research can help you to know where the other services are lacking and you can pick up those points to make your on-demand delivery services better. Make sure you provide proper services at affordable prices in order to make sure that the quality of your service and the price both attract the customers and keep them loyal to your on-demand delivery service app. Your delivery services must gel in with your customer’s busy schedule. For that, you need to let them choose their delivery slot too.
2. Customer’s comfort is important:
People pay for comfort. The only thing that people look around in their busiest time is a bit of comfort and someone who does their chores for them. Your on-demand delivery services should provide flexible deliveries to make the food and grocery deliveries stress-free for the customers. Apps like Postmates must consider the demands of modern customers.
The task of an on-demand delivery service is basically taking the stress out of the customer’s life by providing them a hassle-free delivery experience. This is to make sure your customers keep coming back to you.
3. Branch out your services:
If you aim to rank among the top on-demand delivery services, it is important that you branch out your services. You can expand your services to food, grocery, alcohol, vegetable deliveries, etc.
You need to consider the area of delivery where you can gain the first mover’s advantage. You can try to get faster deliveries to your customers by increasing your fleet. You can provide the options to place orders directly from your app.
Here is another chart showing the top ranking of on-demand delivery services in the food and drinks category.
Scope of on-demand delivery apps like Postmates
As per the report in Techcrunch, Postmates has already reached 70% of the US household and it claims to complete 5 million deliveries per month. The company has planned to use drones to deliver food by 2021.
Another competitor of Postmates which ranks first in food delivery is DoorDash. The company is growing by 325 % year after year.
This shows there is a huge scope for the newbies and the old delivery companies to upgrade their technologies.
Connect with us to know more about the cost and the features that you should include in your on-demand delivery service app. We have a dedicated research team which is constantly keeping updates regarding the unique features that we can provide to make your app stand out in the competition. For a free demo get in touch with us through the contact us form.
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