A workable strategy for micro-mobility startups: Build an e-scooter app and start running e-scooter sharing business on private property
Micro-mobility startups which have raised over $500 million are inspiring many new entrepreneurs to build an e-scooter app and jump into the very profitable micro-mobility market. But when new entrepreneurs do so, they find themselves into hell, a pure hell!
An e-scooter sharing business is a very commercially successful business. But at the same time, it is a resource-heavy business. E-scooter hardware, e-scooter app, government permits, insurance requirements, and maintenance team make a small-scale micro-mobility startup unable to shoulder the financial burden.
And if a micro-mobility startup successfully bags enough initial capital, it doesn’t help it to acquire the government permit so easily. In fact, government permit is the major challenge that prevents entrepreneurs from starting an e-scooter sharing business.
However, there is a proven business strategy to start an e-scooter sharing business without spending too much and top the chart within just 8-12 months. So, without wasting any time, let’s reveal it!
What’s that workable strategy?
If we study the business journey of top micro-mobility startups, we can find out a very interesting thing – they initially launch their e-scooter sharing service around a university or within the boundaries of the university or within the boundaries of any private property.
For instance, Lime which is the billion-dollar micro-mobility startup first launched its service at the University of North Carolina at Greensboro. Another USA-based one of the latest micro-mobility startups, Fly Rentals, has started its service around Western Michigan University. Moreover, if we look at the data provided by the Texas government, we can clearly see (in the following image), the usage of e-scooters is very high close to The University of Texas.
(Here, the white color shows the locations where riders have unlocked the e-scooters and blue color shows the locations where riders have ended the rides)
These examples clearly depict two major hidden aspects of the micro-mobility business. First, micro-mobility startups choose private properties like a university campus, sports complex, corporate park, and hospital campus as the initial business terrain and second, the usage around such private properties is high, at least high enough to survive and make yourself ready to get the permit and drop e-scooters on city roads!
So the strategy to dominate the market in the future is to start e-scooter sharing business within the boundaries of the private property, now!
Let’s now discuss the benefits of launching an e-scooter sharing business on private properties like university campuses, corporate parks, a sports complex, and a hospital campus.
Advantages of kicking off e-scooter sharing business within the boundaries of private property
For a small-scale micro-mobility startup with limited initial capital, private property is the best business terrain to initiate and leap forward in the future.
It eliminates the requirement of the permit
In all cities, micro-mobility startups are required to satisfy all the harsh laws of the government to acquire the permit. Some of these laws are so difficult for small-scale micro-mobility startups to satisfy that even by spending a few percentages of raised money, they can never meet the requirements of the government.
But if an entrepreneur chooses the private property to drop e-scooters, he doesn’t need to acquire the government permit; he just needs to tie up with landowner! This partnership works like a business deal where there aren’t any harsh rules for anyone to follow.
Easy to run safety and awareness campaign
As a micro-mobility startup, it is your core responsibility to ensure the safety of riders. And for that, every micro-mobility startup runs awareness and safety campaigns.
However, running such campaigns for unidentified and large user-base is a very costly choice for a small-scale micro-mobility startup. But in the case of e-scooter sharing business on private land, every user and his characteristics are known to micro-mobility startups and the number of users is very less. This knowledge results in more affordable and effective awareness and safety campaigns.
It helps a startup to build good business history and acquire a permit in future
Private property is the best initial business location to kick off the micro-mobility business. But if an entrepreneur wants to dominate the market and earns heaps of money, he needs to acquire the government permit and drop e-scooters on the streets of some major cities. And fortunately, when a micro-mobility startup applies for the permit, the government checks its business history to validate how this startup has managed to cope up with the challenges of the e-scooter sharing business. This time, you can exhibit the data of your e-scooter sharing business on private land to make the government believe that you are a pro player!
So, after reading so far, if you are thrilled to build an e-scooter app to start an e-scooter sharing business within the boundaries of private property, let’s quickly discuss the technology which plays a major role in actualizing a micro-mobility business on private property.
The fundamental technology to run e-scooter sharing business on private property
When you are running a micro-mobility business in the university campus, corporate park, sports complex, or hospital campus, you always have to make sure that no one is taking your e-scooter outside of that private property. But it is impossible to keep an eye on all riders manually. So, employ a technology called geo-fencing.
Geo-fencing prevents the riders from taking e-scooters outside of a certain location by alerting them or cutting the power supply of the e-scooter. This technology also stops people from stealing the e-scooters. This is indeed the most affordable and very purposeful technology which Coruscate integrates into all e-scooter apps.
Along with geo-fencing and some common e-scooter app features, you have to add a few groundbreaking features into your e-scooter app to attract more users and keep them with you even when you expand your business to cities.
Groundbreaking features you have to consider to build an e-scooter app for private property
E-scooter discovery, e-scooter unlocking & locking, profile, payment, and ride history are the common e-scooter app features which you have to add in the e-scooter app, regardless of the business location. But there are some features which rely largely on the business location you choose.
- Give users a way to book a group ride as students and corporate people generally prefer to ride e-scooters with their friends.
- Allow users to unlock the e-scooter by tapping their student id or employee cards (A game-changing feature).
- Add a very detailed and a custom map of the location in the e-scooter app and give real-time information to the users.
- Link the university app with the e-scooter app for better exposure and service.
- Help students and corporate people reach the lecture room or meeting room on time by fetching the details of their schedule and allocating an e-scooter automatically (Another game-changing feature).
How much does it cost to build an e-scooter app for private property?
Coruscate is the top e-scooter app development company that has developed 10 e-scooter apps for different markets. We accommodate 100+ well-versed app developers, app designers, IoT engineers, business experts, legal advisers who all work together to make your business journey painless.
Our business experts help micro-mobility startups to decide on business models, select the hardware, and study the market. Whereas, our legal advisers help micro-mobility startups to get the permit.
The cost to build an e-scooter app depends heavily on the approach you choose.
- To develop the custom e-scooter app with all custom features, we charge somewhere between $15000 to $25000.
- The price to develop a clone version of some popular e-scooter apps starts from $10000.
- And our subscription plan for the white label e-scooter app starts from just $500.
To know more about our pricing structures and get the personalized quote, please feel free to contact us. Our one of the senior business experts will welcome you with the free e-scooter app demo and free consultation.
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