It is rightly said that a website happens to be the face of a business.
Won't you agree with me?
I am sure you will.
Have you heard about CRM?
Yes, you are right! CRM stands for Customer Relationship Management.
Customers are the key for businesses to succeed, and hence appropriate customer relationship management accelerates the success of companies.
In this technological age, a business without a website is similar to serving food without proper crockery. So, even if the food tastes great, customers would be less attracted to it. Regardless of the quality of products or services offered, the brand's reach is readily reduced without a great website.
So, how about powering your business website with CRM?
Does it sound interesting? Let's jump into it then!
CRM-Powered Website? What's the Fuss All About?
A CRM-powered website refers to an automated solution that integrates the power of customer data along with traditional digital techniques such as emails, advertising, etc., to enhance the overall marketing strategy.
It helps drive more profound insights into customers' behaviour and uses this information to increase revenue. Moreover, a CRM-powered website enables
- Businesses to snatch opportunities
- Deliver valuable services
- Stay updated about all customers.
Integrating CRM into a website helps personalize user experiences and upgrade the internal process. It enables the business to formulate appropriate and effective marketing strategies and campaigns as per personalized insights.
Today, CRM technology is set to reach a value of around $128.97 billion in 2028, representing a CAGR of 12.1% in the next 7 years.
The ultimate focus here is to develop a relationship with the customers to enhance sales and revenue.
Now, you know what a CRM-powered website is all about. So, as a business owner, it is high time to do so. If you haven't opted for your CRM-powered webpage, it is high time to do so. If you are still confused, let us help you!
Read through to find out why your business website should be integrated with the CRM platform.
1. Personalized or Customized User Experience
A CRM-powered website possesses all the necessary information to provide a seamless and personalized user experience.
I am sure you would agree that a website not fulfilling the customers' needs would propel them to land on a competitor's website. It, in turn, results in losing out on potential customers.
CRM plays a significant role in maintaining the complete profile of every customer, including
- Customer preference
- Date of the website visit
- Time spent on the website and several other essential aspects.
The personalized information of customers can be used for adjusting their preferences, formulating marketing strategies as per the insights, and tailoring the website according to the needs of users.
2. Highly Improved Customer Experience
Providing top-notch customer service is the ultimate target of every business.
Not providing the correct value to the customers at every stage can result in losing a significant percentage of customers, thereby hampering the company’s progress.
With CRM integrated into the website, the customers who need information can get instantaneous feedback. Most importantly, they receive customized support based on their history.
It provides business owners with a complete layout of customer interaction and feedback. It plays a significant role in staying informed about the customers and their interests, thereby giving them a seamless experience.
3. Enhances the Productivity
According to a survey, it has been brought to light that sales executives spend about 5.5 hours weekly on the data entry process.
It is indeed a waste of time and effort. What do you say? I am sure you would agree!
This time can be utilized for some other productive tasks. With the help of a CRM-powered website, one can use the automated process for data entry.
It becomes beneficial in reducing the time and efforts involved in administrative, import, export, & copy-paste-based tasks. It, in turn, provides some extra time to the sales executives, which they can utilize to enhance sales, thereby increasing productivity.
4. Increases Sales Without the Hassle
When a CRM is integrated into the website, it becomes easier to analyze the performance of pages.
Moreover, one can easily track customer engagement to help provide customized responses based on their needs. Therefore, CRM is a fantastic tool that converts potential leads into sales and fosters a business relationship with customers.
Hence, it becomes a hassle-free method to meet customers' demands, significantly enhancing sales.
Read More: Marketing Your On-Demand App: Best Marketer Secrets
5. Reduces Bounce Rates
As per a survey, 7 out of every 10 customers leave a website because they feel that businesses do not care about them.
It increases the bounce rates, and businesses should try to avoid the same at any cost.
It has been observed that customers are satisfied when their queries are resolved timely and efficiently.
Not dealing with customer issues appropriately leaves them dissatisfied and hampers business. However, a CRM-powered website helps track customer satisfaction.
Moreover, companies will be able to get valuable insights to effectively resolve customer issues and provide them with a flawless experience.
What do we recommend?
I hope now it is pretty clear about the benefits of building a website powered by CRM and its role in helping a business succeed. It is always recommended to get in touch with a reliable and well-known service provider to ensure the best possible services. Only a professional service provider knows what works best and crafts solutions accordingly to achieve desired results.
So, what are you waiting for?
Do not waste any more time and develop your CRM-powered website to enjoy its benefits to the fullest.
Contact us if you want to integrate CRM to your Website or want to develop a CRM-powered website.
We, at Coruscate, are a team of well-experienced developers, designers, QA engineers and business analysts. We will help you through successful CRM integration and other services. Check out our services here.